Last updated: November 11, 2026
This Privacy Policy explains what information HomeFreshLook (homefreshlook.com) collects when you visit the site or contact us, how that information is used and the choices you have. The short version: we collect very little, we use basic analytics to improve the site, and we never sell your information.
Who we are
HomeFreshLook is an independent home improvement and decor blog. In this policy, “we”, “us” and “our” mean HomeFreshLook. You can reach us at hello@homefreshlook.com.
Information we collect
Information you send us
If you use our contact form or email us, we receive your name, your email address, the topic you choose and anything you write in the message, including links you share. The form sends your message to our inbox by email; it is not stored in a database on this website. We use this information only to read and answer your message, and to fix an article if you report a mistake.
Information collected automatically
Like nearly every website, the servers of our hosting provider record basic technical data when a page is requested. This can include your IP address, browser type, device type, the page you visited, the page that referred you and the date and time of your visit. These server logs help keep the site secure, prevent abuse and fix technical problems. We do not use them to identify individual readers.
What we do not collect
You do not need an account to read HomeFreshLook. Comments are turned off, and we do not run a newsletter at the moment. The contact form includes a hidden field that helps block spam bots; it does not track you. We never ask for payment details, and we do not buy personal data from other companies.
Cookies
We use Google Analytics to understand how readers find and use HomeFreshLook, for example which guides are read most and which pages people leave quickly. Google Analytics sets cookies in your browser and collects information such as the pages you view, how long you stay, your approximate location (city or region), your device and browser type, and the site that referred you. We use this only in aggregate to improve our content. We do not use it to identify you, and we do not show ads at the moment.
Google processes this data under its own Privacy Policy. You can block analytics cookies in your browser settings, or install the Google Analytics Opt-out Browser Add-on. WordPress itself sets cookies only when a site administrator logs in. If we add advertising in the future, we will update this policy first and explain what changes.
How we use information
- to answer messages and reader questions
- to correct and improve our articles
- to keep the website secure and working properly
- to meet legal obligations where they apply
We do not sell your personal information, and we do not share it for targeted advertising.
Service providers
A small number of service providers help us run the site: our web hosting company, which stores the website and its server logs; our email provider, which handles messages sent to our address; and Google, which provides Google Analytics and Google Search Console. They process data on our behalf and only as far as needed to provide their service. Their servers may be located in a country other than yours.
External links and embedded content
Our articles may link to other websites, such as manufacturers, retailers or official sources. Some pages may also include content embedded from other sites, such as a Pinterest pin or a video. Those websites have their own privacy policies and may collect data when you interact with their content. We are not responsible for how other websites handle your information.
How long we keep information
Emails are kept for as long as we need them to handle your request and any follow up, and are then deleted within a reasonable time. Server logs are kept by our hosting provider for a limited period for security purposes.
Your privacy rights
Depending on where you live, including certain U.S. states such as California, you may have the right to ask what personal information we hold about you, to have it corrected or deleted, and to opt out of any sale or sharing of personal information. We do not sell or share personal information, so there is nothing to opt out of today, but you can make any of these requests by emailing hello@homefreshlook.com. Making a request will never affect how you can use the site.
If you are in the European Economic Area or the United Kingdom, you may also have the right to object to or restrict certain processing, and to complain to your local data protection authority.
Children’s privacy
HomeFreshLook is written for adults. We do not knowingly collect personal information from children under 13. If you believe a child has sent us personal information, contact us and we will delete it.
Security
We take reasonable steps to protect the site, including encrypted HTTPS connections and regular software updates. No method of sending or storing data online is completely secure, so we cannot guarantee absolute security.
Changes to this policy
We will update this page whenever our practices change, for example if we add analytics or advertising. The date at the top shows when it was last revised.
Contact
Questions about this Privacy Policy can be sent to hello@homefreshlook.com.